Ad Project: What should you wear to the game?

Ad subject: Attendance at Liberty University football game
Ad Problem: Decline of student attendance to/during the games and creating interest for students to come/stay at the game.
Product characteristic: A fun, inviting atmosphere that college students will enjoy and not find dull or boring in its entirety. The students must enjoy the game as a whole, not just certain parts or aspects.
Advertising objective: To welcome the students into a hype, yet appropriate environment by encouraging them to dress how they want to dress. Students may wish to dress to impress or show up in casual attire.
Target audience/market: College students ages 18-25
Competition:

• Other important matters
• Apathy
• Other college games that may be on that same day

Statement of benefit or appeal: Who are you on game day? Maybe you are a part of the glitter team, the casual and comfy fan goer, or somewhere in between. Whether you want to stand out or just come to support your Liberty Flames, everyone plays an important part on game day.
Creative theme: What to wear on game day. Includes:

• A quiz for each gender
• Outfit suggestions for each type of fan goer (group crazy outfits, individual costume, and cute/casual)

What should you wear to the game?

Who are you on game day? Maybe you are a part of the glitter team, the casual and comfy fan goer, or somewhere in between. Whether you want to stand out or just come to support your Liberty Flames, everyone plays an important part on game day.

Remember to wear what you WANT to wear.

Our mood can dictate on a day-to-day basis what we want to wear; the same goes for game day. If you want to dress to impress, by all means wear the cutest or craziest outfit you have in your closet. Just remember there's no shame in wearing jeans and your favorite LU T-shirt. 

Be smart. 

Several factors affect your game day apparel. Keep in mind the following:

• The weather
• Your group
• Your mood

Be aware of the weather before the game. You never want to get caught in the rain or be unprepared for cold Lynchburg nights. Also take into account what your friends are going to wear; perhaps they want you to join in their group costume! Ultimately, remember to go with your gut on what you really want to wear. You'll never regret jeans and comfy layers on a chilly fall night. 

Tips and suggestions

Think of other ways to add to your outfit. If you're looking to really stand out at the game, we suggest a clever sign or banner. Remember to keep it appropriate and classy; that goes for dress code as well. Always remember to stay within the guidelines of the Liberty Way. No matter what you wear, your attendance to support the Flames plays an important part in game day. 

So, how will you dress on game day? If you're still confused as to what you want to wear on game day, take our quiz below!