Broadcast Critique

I watched Lynchburg's very own WSET 6 o'clock news on Sunday, November 31. During the first seven minutes of the news show, the anchors reported nine different news stories; that averages about a minute and a half for each story.

The first story of the broadcast was about a woman who passed away in a Danville automotive accident earlier in the day. The title of the segment read, "FATAL CAR ACCIDENT". The first phrases about the crash included the location and time of the accident, however, the last few moments of the report gave the woman's name and the fact that she had passed away in the accident. Usually, if reading online articles about fatal accidents, a more specific title is given and the most important information is given first. There is also more details about the story and is said simply, yet professionally. 

A later segment broadcasted the opening weekend at Wintergreen. The report was about a minute long and featured no video and little audio of newscasters. Most of the segment showed interviews of skiers and snowboarders visiting the resort and recounting testimonies of their time there. It did not talk about the different slopes or specify anything special about Wintergreen, but it did show it in a positive light and covertly told people to visit the resort.  

Audio or Video Impact

There were two segments that stuck out as audio/visually impacting; one featured the riots in Ferguson, Mississippi and the other highlighted updates about the Ebola virus and the containment/healing of the areas affected. Each showed not only videos, but also interviews that did not include news anchors. Both segments caught my attention in a short amount of time and kept it the entire time.

Timeliness

WSET Lynchburg reported on things that were current and relevant. Two examples include the fatal car accident that had happened just hours before and the weather for not only tonight, but the rest of the week as well. The international news was also up to date and new information that was fresh to the audience. 

Information, not Explanation 

Most of the news segments featured short bits of information that did not explain the stories in full detail. The stories were about a minute and a half each, depending on the importance. WSET also reported on sports stories such as the Virginia Tech victory over UVA, the Sunday afternoon Redskins game, and Liberty's victory over JMU on Saturday night. Each sports story gave the score of the games, major plays, and an interview of the coaches. There was very little detail on why/how the games were won and more emphasis on the hard facts and scores. 

Notes 11/13/14 Writing for Broadcast

Writing for the ear

3 important things:

• Timeliness 
• Information not explanation >> audience will seek out the explanation themselves
• Audio/visual impact 

4 C's

• Correctness: accuracy
• Clarity: be clear and simple 
• Conciseness: type phrasing >> can I cut any words out of my script
• Color: creativity 

Completed Circle

• Package (Story has beginning, middle, and end)
• 3 words per second >> write to fill a certain amount of time

Dramatic Unity

• Not inverted pyramid
• Climax (major headline), cause (why the climax has occurred), effect (what will happen next)

Write so you can easily read the script 

Guidelines: 

• Titles before names
• Avoid abbreviations, even on second reference
• Avoid direct quotations if possible: paraphrase
• Attribution before a quote, not after: Chancellor Jerry Falwell Junior told students homecoming will be a great celebration this weekend.
• Use as little punctuation as possible
• Numbers and statistics: round off
• More than four million dollars
• 1-9 spelled out
• 10-999 written as numerals
• write out one hundred, thousand, million, billion, and use a combo for numerals of these (15-hundred, 10-billion)
• Never say "a million"
• Personalize the news
• Use "you" to draw the viewer/listener to the story
• Avoid extended description
• Avoid using symbols: spell out
• Use visual cues according to your new organization (/=comma, //= period)
• Use phonetic spelling for unfamiliar words and hard-to-pronounce names and words
• Write in present context when appropriate 
• brings immediacy to writing
• used for action that is very recent or continuing 
• also, what is the most recent info? redo the story to put that in the beginning (developing throughout the day)
• Avoid independent clauses at beginning of sentences 

Tuition Decrease News Release

Annie Evans

Professor Bonebright

JOUR 225-001

14 November 2014

Aevans58@liberty.edu

For release after 11:45 am.

Friday, Nov. 14

Liberty's lowers tuition costs for all students

Liberty University has decided to cut tuition costs for all students by 10%, though other cuts need to be made; this will go into effect starting next semester. 

Programs such as Women's Studies, Ornithology, the Arts and Sciences Honors Program, the Department of Eastern Languages, and more will be cut in order to lower tuition costs. Jerry Falwell Jr. stated, "Unfortunately, of course, the board's actions will have some negative effects on some parts of the University. Cutting tuition means a reduction in our income, and that reduction will have to be made up in other areas."

Falwell goes on to say, "No faculty or staff member member will lose his or her job because of these cuts...the members whose programs will be eliminated will be absorbed into other areas of the university." Students studying these fields will be asked to find alternative programs to study under. 

Enrollment over the last five years has increased from 14,500 students to 16,275; last year's student body total was 16,700. Liberty is excited to welcome new students, while the currents students are thrilled about upcoming semester costs. 

News Releases 11/11/14

• quality images
• short paragraphs
• easy to read

250-275 words
write boiler plate
print out and format like

HW: 11.1 Tutition Decrease press release

Chapter 11 Notes: PR

What is PR?

• The practice of conveying messages to the public through the media on behalf of a client, with the intention of changing the public's actions by influencing their opinions.
• Internal or external
• BE PROACTIVE RATHER THAN REACTIVE 
• Paid and earned media
• Paid: an advertisement
• Earned: pitched ideas to blogs, journals, magazines, newspapers, etc. that are reported on to no expense to the company

The work of the PR practitioner

• Communication with internal and external publics
• external: groups outside of the organization which organization wants to communicate
• magazines, news stories, blogs, websites, social media
•   internal: groups inside of an organization that need to be reached
• forms of communication: newsletters, company magazines, letters, notices, memorandum, and periodic reports 
• Counsel management on good PR practices
• conscience of the organization
• crisis management 
• Media relations
• media relations: outreach to media
• handles all media contacts for organization 
• media expert: advise organization on how to handle media
• when and how to release info
• give advice on speeches, press conference, interviews
• anytime media deal with an organization, PR should be involved
• Event Planning
• PR officials should be involved
• Ad campaign, news conference to promote something, donations, break ground for a new building, fundraising, etc. product launches, fundraisers

1. research (formal or informal): must know everything about a client, problems or opportunities.
2. planning: need a plan in place for how to deal with publics; tell organization what publics to communicate with and how that communication should take place; set measurable impact and output objectives 
3. communication writing is most concerned with this; putting info into proper form is one of the most imp jobs of PR
4. evaluation did our plan work? critical last step 

Ad Project: What should you wear to the game?

Ad subject: Attendance at Liberty University football game
Ad Problem: Decline of student attendance to/during the games and creating interest for students to come/stay at the game.
Product characteristic: A fun, inviting atmosphere that college students will enjoy and not find dull or boring in its entirety. The students must enjoy the game as a whole, not just certain parts or aspects.
Advertising objective: To welcome the students into a hype, yet appropriate environment by encouraging them to dress how they want to dress. Students may wish to dress to impress or show up in casual attire.
Target audience/market: College students ages 18-25
Competition:

• Other important matters
• Apathy
• Other college games that may be on that same day

Statement of benefit or appeal: Who are you on game day? Maybe you are a part of the glitter team, the casual and comfy fan goer, or somewhere in between. Whether you want to stand out or just come to support your Liberty Flames, everyone plays an important part on game day.
Creative theme: What to wear on game day. Includes:

• A quiz for each gender
• Outfit suggestions for each type of fan goer (group crazy outfits, individual costume, and cute/casual)

What should you wear to the game?

Who are you on game day? Maybe you are a part of the glitter team, the casual and comfy fan goer, or somewhere in between. Whether you want to stand out or just come to support your Liberty Flames, everyone plays an important part on game day.

Remember to wear what you WANT to wear.

Our mood can dictate on a day-to-day basis what we want to wear; the same goes for game day. If you want to dress to impress, by all means wear the cutest or craziest outfit you have in your closet. Just remember there's no shame in wearing jeans and your favorite LU T-shirt. 

Be smart. 

Several factors affect your game day apparel. Keep in mind the following:

• The weather
• Your group
• Your mood

Be aware of the weather before the game. You never want to get caught in the rain or be unprepared for cold Lynchburg nights. Also take into account what your friends are going to wear; perhaps they want you to join in their group costume! Ultimately, remember to go with your gut on what you really want to wear. You'll never regret jeans and comfy layers on a chilly fall night. 

Tips and suggestions

Think of other ways to add to your outfit. If you're looking to really stand out at the game, we suggest a clever sign or banner. Remember to keep it appropriate and classy; that goes for dress code as well. Always remember to stay within the guidelines of the Liberty Way. No matter what you wear, your attendance to support the Flames plays an important part in game day. 

So, how will you dress on game day? If you're still confused as to what you want to wear on game day, take our quiz below! 

Ad project ideas

Money prizes

• Gift Cards
• Cash

Food prizes

• Free Chipotle 
• Free Chickfila

Car/ Other prizes

Food
Marching bands

10.1

Name: The Cabot

Advertisement: Watch/Jewelry 

• The promise of benefit: A limited edition re-creation of the original watch; will be better looking, more effective, and perform better. 
• The illustration is the product, which tells time. The illustration attracts the product because it is in the center of the page and shows every angle of the watch. 
•  It offers limited edition and exclusive features, personal engraving, and good quality. 
• This ad tells readers to buy a watch with special edition features. 

Chapter 10 Notes Continued

1. Must understand your product to sell it well.
2. Must know target audience.

• research/survey 
• Needs and appeals 

Steps to good advertising

1. What part of the population is going to use/buy
2. Target those already using the product- we want them to keep using and buying- vs those likely to use the product 
3. Find and motivate the target audience 

Demographics: obvious characteristics (boy/girl, education, etc)
Psychographics: less obvious characteristics (interests)

Advertising situation: what is our problem and how are going to solve it?

1. list the key fact
2. what the ad should solve
3. the objective (what is the ad suppose to be/represent?)

AIDA

• Attention
• Interest
• Desire
• Action

Streamline/copy platform

Notes 10-21-14 ADVERTISING

Chapter 10

You need to spend money to make money.

$4 million for a 30 second Super Bowl commercial 

$2 million for 30 second commercial during Friend's commercial 

Advertising is a vital link in our economy. It is as much about persuasion as it is about info.

Two concepts: to persuade and motivate (must be together) 

Advertising is much like other media writing:

• Process info and format for given media 
• Conduct research 
• Decide what info to use, to leave out
• Subject to many editors (not least of what is client)

Make sure you listen to what your client really wants (detail)

Understand The Product 

What about the product may appeal to users?

• Product: anything the advertising is designed to promote 

Take into consideration:

• What the products does and how it does it: Go Pros
• Physical characteristics (WV Beetle)
• History of product: credibility; sometimes, as campaign designed to change consumer thinking about a company
• Who makes product: brand loyalty (What is the competition?)
• Brand
• Price
• Competition

 

Christians & Brands

In Isaiah 46:5, God asks the Israelites, "To whom will you compare Me? Who is my equal?" At this time, the Jews were struggling with idol worship; even in this day and age, we as a society struggle with idol worship as well. Many Christians will make the excuses of "well I'm not bowing down to it" or "calling it a god". While this may be true, anything we put before God is an idol in our lives.

As a Christian in the field of persuasion, we must be very careful about our branding loyalties and who we are loyal to. I believe it is okay for believers to be faithful to a brand name or company as long as it does not become idolatry. What I mean by this is putting more time and thought into brands or a company than God himself. If we begin to define ourselves by brand names instead of who we are in Jesus, we are practicing idolatry just like the Israelites.

As a Christian heading into the field of persuasion, I have to be very careful in who or what I support. I should not participate in anything against my beliefs or promote something immoral or meaningless. If my boss asked me to create a magazine spread glorifying pornography, I would have to refuse because I should not support sexual immorality. It is okay to say "no" as a Christian.

Because words have the power to produce change, our duty is to use our field of advertising and persuasion to steer our audience towards products or ideas that are helpful, of good quality, and moral. Martin Luther said, "The Christian shoemaker does his Christian duty not by putting tiny crosses on shoes, but by making good shoes, because God is interested in good craftsmanship." I believe God would like for us to do the same in our field of expertise so we may be a good example of Christ to those around us.

WC: 330

The Persuaders

The documentary "The Persuaders" was extremely useful and gave the class a look into the real world of marketing. I found the most important part was getting feedback or opinions from consumers. Surveying customers and groups of people to meet their needs is vitally important for a company's success. Evaluating customers is useful to a company because:

• it helps the company understanding what the customer wants
• helps to configure the average budget of a consumer
• delivers a product/service that people will actually use or buy

Song Airlines lasted from 2003 until 2006. It was Delta's attempt at a low cost air craft carrier. The company had a specific target audience (young, hip women) and upgraded their flights to be not only entertaining, but comfortable and enjoyable. Song went out and surveyed a variety of consumers, asking about their needs, what they expect out of an air carrier, and what they as a company could do to make them book a flight with Song. The company even went as far as to promote the women's favorite name brand designers.

Delta's investment of a new airline ultimately failed, upping their spending and putting them into debt. Delta wanted to comeback from going bankrupt by merging Song back into their regular flights. Many people have forgotten about Song or have never heard of the airline.

Although surveying the public is one of the most important parts of marketing, it will not guarantee success in business. All business is risky business, but a company must take chances to further expand their success. Delta is still one of the most successful airlines, despite the Son setback. I believe Delta learned from their mistakes, which can be helpful in not only their business, but other businesses as well.

CNR

Amanda Bynes DUI Arrest

28 year old Amanda Bynes was arrested on Sunday, September 28, due to suspicion of driving under the influence of drugs. Bynes, currently on probation, was released that afternoon, making a $15,000 bail. Her court date is set for Oct. 23. 

current

Michael Phelps Arrested In Baltimore 

18-time gold medalist Michael Phelps was arrested Tuesday, September 30, for his second DUI. Phelps' BAC was reported to be twice the legal limit; he was charged with a DUI, excessive speeding, and crossing over double lane line dividers. Phelps took to Twitter to explain himself. 
current

Husain Abdullah's "Unsportsmanlike Conduct"

Kansas City Chiefs player Husain Abdullah scored big time on Monday, September 29, making a touchdown in the fourth quarter. Directly after his touch down, the devout Muslim bowed to the ground, giving thanks to Allah; the NFL penalized him with "unsportsmanlike conduct" and a 15 yard penalty. Players are prohibited from engaging in prolonged or excessive celebrations while on the ground.

current
bizarre 

7.6 Weblogs - Touring France Freebees

Paris

9/29/14

Paris, the heartbeat and capital of France, is a spectacular sight to see, even after dark. One thing to add to your travel bucket list is to see the Eiffel Tower at night. Take the metro to Tracadero and stand out on the balcony. You will be able to see the Tower "sparkle" every hour. This will be a free, spectacular stop on your trip. 

Provence

9/29/14
There are many stops you must make in the South of France. This one, though, stands out. Here, fields of lavender stretch for miles covering the French countryside. Get lost in a sea of purple; this inexpensive sight will take your breath away. Tours are offered, but you can stroll through the country side for free and gaze upon the lavender fields. 

Honfleur 

9/30/14
Come and get lost in a dainty port city located on the Mediterranean,. Honfleur is filled with beautiful architecture as well as a vast history. Walk the cobblestone streets, taste classic pastries, and take a boat tour of the city. 

Etretat 

9/30/14
If you want to have your breath taken away over and over again, come and view the beautiful cliffs of Etretat in Normandy, France. Picnic on the edge of the cliffs or head down to the beach and grab lunch; the view from up top or down below is sure to blow your mind. 

Gourdon

10/1/14

Come view the Alpes-Maritimes from the mountainside village of Gourdon. Gourdon is famous for it's cafe, Le Nid d'Aigle, overlooking the beautiful mountains and it's ancient history. This place is know for it's amazing view, amazing shops, and rich history. 

Notes on chapter 7

demands of the audience
speed:

• certain items increase load time- but those items may be necessary for the site.

visual logic:

• what a cite's about should be obvious at first glance, as should what it contains 

Simple organization and navigation

• well organized website = where visitor can figure out where to find info
• layering information is key

depth

• must constantly be updated information 
• keep in balance with other important factors

news

• not every website is a news site but every site needs to provide new and updated info
• a static site: one that changes so little that visitors see the same thing each time

which is more important? Speed, visual logic, simple organization and navigation, depth or news?

Blog:

• ex 7.4: due Tuesday

Summaries

• do not use first paragraph of story
• 3 categories: informal, analytic, provocative
• informal
• general overview of longer story
• analytic
• emphasize "how or why"
• provocative
• tries to pique interest of reader through use of humor, sarcasm, irony 

hyperlink

• inline
• word or sent in a paragraph 
• 3-5 words max
• obvious link
• only 1-2 links per paragraph
• link list
• list of links

SEO: search engine search

Ex 6.3

• Who: Alabama Poultry Inc. Driver Jeff Johnson; retired kindergarten teacher Sarah Burnell; 23 other injured people; the chickens 
• What: Truck induced 11 care pile-up; injuries caused by the accident 
• When: Wednesday evening 
• Where: McFarland Boulevard 
• Why: Truck driver made an illegal turn
• How: 

25 people were injured Tuesday evening during an 11 car pile-up on McFarland Boulevard. Sargent John Jones stated that an Alabama Poultry Inc. truck full of chickens made an illegal turn, causing the collisions.

The driver, Jeff Johnson, suffered minor injuries including a broken ankle and some bruising. He and retired kindergarten teacher Sarah Burnell were transported to DCH. Burnell was treated for a minor concussion and is currently in good condition.

The 23 other suffered from minor bruises and car damage; none were admitted to the hospital. The company' chickens, however, suffered the most; at least 30 are dead, leaving the others trapped in the burning vehicle or at large around the area. The collision, not including car damage, will cost the company over $700. Jones says it was the "biggest pile-up" he's ever seen.

REVISED:

25 people were injured Tuesday evening in an 11 car pile-up caused by a semi-truck taking an illegal turn. Only the driver and a local kindergarten teacher were mildly injured; the rest suffered from minor bruises and little car damage.

CNA 4

ASU Football Player Plays Dead

Last Saturday, September 13, ASU played Miami on their home field, Centennial Bank Stadium. During a poor planned play, ASU player Booker Mays froze and fell to the ground playing dead in an attempt to distract Miami. He went unnoticed, though credited for his valiant effort.

Currency

RGIII Asked To Remove Hit T-Shirt

Redskins quarterback Robert Griffin III was asked to remove his Christian t-shirt on Sunday before the post-game press conference; the shirt's logo read: Know Jesus Know Peace. The NFL stated it was because the shirt did not have a Nike logo. Griffin respectfully turned the shirt inside out during the conference.

Cureency

UVA vs Louisville  

A full out brawl broke out between UVA and Louisville in Charlottesville, Virginia on Saturday afternoon. Though it is unclear which team started the fight, punches were thrown after a "Yo-momma" joke was said. There were no injections and all penalties were offset, though some feelings may have been hurt. 

Currency

5.10

Plane Accident 

At 3 p.m. Monday in Petal, Mississippi, Duane LaChance, Gross Engineer employee, suffered third degree burns while completing electrical work. 

(State should be spelled out) (This would be a Blind lead because LaChance is not well-known)

Who: Duane LaChance

What: Third degree burns  

When: 3 p.m. Monday afternoon

Where: Petal, Mississippi 

Why: Completing electrical work 

How: Electrocution 

McCartney Illness

Peter McCartney is scheduled for surgery at Riverside Hospital Tuesday night after a rough performance at Bennett Auditorium; McCartney's voice was shot.

Peter McCartney
Surgery needed after bad performance
Tuesday
Riverside Hospital
Rough performance after voice was shot
Unknown

BOE Meeting

The Hattiesburg Board of Education met Monday morning to discuss the drop of enrollment for the third year in a row; the meeting also addressed new dress code enforcement and changes in the price of milk.

Hattiesburg BOE
Discussion of dropping enrollment, new dress code, and changes in the price of milk at the schools
Monday morning
Unknown
Unknown

5.9 Writing Leads

Crash

A jet crashed into the Super Shopping Mall around noon, killing Air Force pilot Rufus Hebernowski. No civilians were injured or killed.

• Who: Rufus Hebernowski
• What: Plane Crash 
• When: Noon 9/11
• Where: Super Shopping Mall
• Why: Unknown
• How: Plane crashed into Mall

Blind lead/summary

City Council

City Council decided on a 10 percent increase on taxes to expand the city park. This will cause average taxes to rise around $50 annually and go into effect in November.

• City Council
• Tax increase for city park
• Next month: November
• Where: Whatever city this takes place in
• To expand the park
• By raising taxes

University Raise

Harold Drazsnzak announced a 15 percent university faculty pay raise beginning in the fall due to increased revenues from the state. It is the first raise for the faculty in two years. 

• Harold D and faculty 
• Pay raise for university faculty
• In the fall
• A college
• The faculty has not had a pay raise in 2 years 
• Increased revenues

Journalism Students Meet

JSA met at noon to organize a boycott against a 10 percent raise in tuition starting in the fall. JSA president David Kuykendall is confident all journalism students will boycott. 

• JSA, David K, and journalism majors
• Boycott of 10 percent tuition increase
• In the fall
• A university
• By boycotting

CNA 3

Celebration of Gay Marriage Jails Seven Egyptian Men

Egyptian police officers arrested seven men for participating in Egypt's first gay wedding; the men were arrested for "debauchery" seeing as though homosexuality is not illegal. The video of the wedding was filmed over a year ago, but has recently gone publicly viral; this sparked attention and shame. The Egyptian government is cracking down on homosexual activity, seeing it as disgraceful and displeasing to God. 

• conflict

$22 Million Dollar Ebola Clinic in Liberia

The U.S., specifically the Pentagon, has constructed an Ebola healthcare facility that is not meant for Liberians, but for foreign healthcare workers. The Pentagon assures that the clinic will promote healthy practitioners, which in tern will promote healthy Liberians. The death toll has surpassed nearly 2,300 and is quickly rising. 

• impact
• conflict

Iranian Women Jailed for 71+ Days 

Ghonche Ghavami and over 50 other women were imprisoned on June 20 for attempting to watch a volleyball game in an all-male arena. Ghavami and the other women will be jailed for more than 71 days and have already been put into solitary confinement; the family is going public, trying to reach out for support to end sexist acts like these. Ghavami is a human and women's rights activist fighting for equality in her country. 

• Conflict

Homework 9-4-14

3.6

1. The First Annual Rutabaga eating contest was canceled because of adverse weather.
2. It's not acceptable to drink an excess of beer before going to the football game.
3. Like Albert Einstein said, all knowledge is relative. 
4. The state capital of Los Angeles is located on 3722 Dagwood Road. 
5. The mayor refused to go along with the City Council  and 
6. Madonna certainly has a flair for fashion; she always wears expensive outfits. 
7. The bomb totally destroyed Senator Kitsmoot's bird cage.
8. My bright green Chevrolet in the garage needs a new transmission. 
9. Knope's hilarious joke elicited laughter from the Midville City Council.  
10. Jones laid on the floor waiting for the job interview to begin.
11. Horowitz, an Ethics major, vowed never to compromise his principles. 
12. At the end of the book report, Haynes cited the World Book as a source. 

3.7

1. The twenty five year old man wept as he left Hattiesburg, Mississippi.
2. This November 10 will mark our anniversary.
3. Don't park the car on Rodeo Drive; instead part it at 12 Davis Street.
4. They spend $130 to buy a new set of nose rings.
5. The Smoots moved to the north because the people there are so nice.
6. At 7 pm, the rodeo will begin in the town square. 
7. Yesterday the terrorists blew up their home at 123 Melrose Street.
8. Twenty two seamstresses were needed to mend the prom dresses.
9. About five percent of the professors have lost their hair.
10. After 2 feet of snow fell at his home in Columbus, Ohio, Jones decided to leave.
11. Ms. Smith bet $50 that her brother weighed more than a 1964 Chevy.
12. John Smith, Governor of California, set his trailer on fire September 1. 
13. A fire began at 3325 MacDonald Drive when an oven full of rutabagas exploded.
14. During the 1970s, everyone wore bellbottom blue jeans to church. 

3.8

1. In August 1985, Davies rented a rutabaga stand in Augusta, Georgia. 
2. Pomerantz tied the beehive to Sen. Gramm's cowboy hat. 
3. About 1,200 Easter rabbits were killed in the explosion at Big Dave's Bunny Warehouse, located at 2525 Hackensack Drive. 
4. In the 1980s, Davies left the Midwest and moved to the Loire Valley in France.
5. Smoots brought two cups of coffee to the governor. 
6. About 8 percent of the cantaloupes have been stuffed with rutabagas.
7. Jones bet $40 that his roommate hid the sandwich. 
8. The three university professors share a house at 613 25 Ave. 
9. After two feet of snow fell at his home in Columbus, Ohio, Davies decided to leave the Midwest and move to the south.
10. On Dec. 11, all classes were canceled.
11. Friday morning, the mayor skipped her aerobics class.
12. Davies drove 2 million miles in his old Toyota Corolla before it blew up.
13. Dr. Kildare said he had filed a malpractice suit against Marcus Welby. 
14. At 8 p.m., Gov. Jim Guy Tucker of Arkansas will give a brief speech about the front of the Gorgas Library. 

CNR 2

ISIS vs. ISIS

A non-profit organization is peeved about ISIS in more ways than one. Based in Washington D.C., the Institute for Science and International Security (ISIS) works on nuclear nonproliferation; they are concerned that people are confusing them for the terrorist group, known as ISIS. After receiving harsh tweets and other misdirected comments, the organization is begging the public to rename the terrorists to clear the confusion. 

Death Row inmate granted freedom

After more than 30 years in prison, death row inmate Henry McCollum (age 50) and his half brother were released after new DNA evidence was discovered. The men were charged falsely in 1983 for the rape and murder of Sabrina Buie; new evidence has rightly convicted the real killer, Roscoe Artis, releasing the two men from prison. Artis is currently serving a life sentence for the rap and murder of another girl; the case is almost similar to the Buie case. 

CVS quits cold turkey

CVS, the second largest pharmacy in America, put an end to their tobacco sales. The company originally planned to end their sales on October 1, but started the ban early on September 3. CVS sees itself as a health care company and insists on making provisions to help their customers live a healthy life style. 

Homework due 9/2/14

3.3

1. He was charged with drug trafficking.
2. The Rev. Billy Graham said God was alive and his word would triumph.
3. The flag that Francis Scott Key has been preserved. 
4. lifelike, outfielder, interracial, I.O.U.s
5. Pianos, nationwide, PTA, the Vietnam War
6. The train will arrive at noon Tuesday. 
7. The U.S. Census Bureau defines the South as a sixteen-state region.
8. The judge ruled that because of his verbal skills, he had entered into an oral contract. 
9. She had some Oreo cookies and Coke for an afternoon snack. 
10. harass, accommodate, weird, likable 
11. doughnut, pantsuit, plow, National Weather Service 

3.4

1. The Department of Defense is about to propose a new missile system.
2. FCC, hitchhiker, $3, 4 million
3. The three most important important people in his life are his wife, son and mother. 
4. Part time, 10-year-old child, 5 pm,  5,300
5. The Cardinals won the last game of the World Series, 7-5. 
6. spring, fall, south (compass), South
7. Nov. 15, The last day of February, March 16
8. Thirteen people traveled to Austin, Texas for the rally.
9. He had 10 cents left in his pocket.
10. homemade, well-known, Italian-American, questionnaire 

3.5

1. The United States is sometimes not the best market for U.S. products.
2. upward, Labour, Avenue, cupfuls, eyeing
3. The Republican differed with the Democrat many times during the debate.
4. Drs. John Smith and Mary Wilson performed the operations.
5. goodwill, USS Eisenhower, cigarette, mid-America
6. He said he was neither a Communist nor a member or the Communist Party. 
7. She had to wear a pacemaker after her surgery.
8. "What a harebrained scheme!" she exclaimed.
9. pre-empt, speedup, 55 mph, hooky
10. The Mafia, was responsible for the murder.  

CNR 1

Worship pastor and current LUOnline student Austin French has 'risen' to the top taking second place in the new ABC show "Rising Star". Although French did not place first, he recounts his wonderful memories of the show, including conversations of Jesus and religion with the other contestants. This opportunity could open many more doors for the young star.

• Prominence
• Timeliness

Last weekend, Liberty hosted its annual Block Party where The Oh Hellos and Needtobreathe performed. Rain began to pour mid performance, but students stuck around only to get soaked and have a great time dancing in the rain. LU was truly washed by the water and enjoyed the great performances.

• Proximity
• Prominence
• Currency

You may have noticed campus is a bit more cramped than usual; that's because more than 13,800 students are studying residentially at LU this year. New residence halls and additions to campus have been built to accommodate the students. The university predicts having more than 16,000 students living residentially by 2020.

• Currency
• Impact
• Proximity

What is good writing?

Writing skills are crucially important in every job field. Employers look for people who will work hard and sound professional; good writing skills are imperative in the professional world. For many, writing does not come naturally. Luckily there are a few simple ways to polish up your writing according to Levo League. 

The first is to proofread everything out loud. This will help you to pick out spelling errors and pay attention to detail. 

Second, be brief. Make it short, sweet, and to the point. Make sure to only go into detail about the important things. Also, remember who you are writing to; the audience is significant. 

Third, ask others to read your writing. They will be sure to catch the errors you missed and give you honest feed back.

The fourth, continually practice your writing skills. Rome wasn't built in a day. Practice again, and again. You may gain your writing skills doing little things such as writing emails or hand written cards.

Finally, see what different techniques work for you. Maybe you benefit more from writing a formal outline beforehand than spewing all of your thoughts out on a piece of paper.  

Good writing means being curious, creative, and concise. Always remember the importance of proper spelling and grammar.