Ad project ideas

Money prizes

• Gift Cards
• Cash

Food prizes

• Free Chipotle 
• Free Chickfila

Car/ Other prizes

Food
Marching bands

10.1

Name: The Cabot

Advertisement: Watch/Jewelry 

• The promise of benefit: A limited edition re-creation of the original watch; will be better looking, more effective, and perform better. 
• The illustration is the product, which tells time. The illustration attracts the product because it is in the center of the page and shows every angle of the watch. 
•  It offers limited edition and exclusive features, personal engraving, and good quality. 
• This ad tells readers to buy a watch with special edition features. 

Chapter 10 Notes Continued

1. Must understand your product to sell it well.
2. Must know target audience.

• research/survey 
• Needs and appeals 

Steps to good advertising

1. What part of the population is going to use/buy
2. Target those already using the product- we want them to keep using and buying- vs those likely to use the product 
3. Find and motivate the target audience 

Demographics: obvious characteristics (boy/girl, education, etc)
Psychographics: less obvious characteristics (interests)

Advertising situation: what is our problem and how are going to solve it?

1. list the key fact
2. what the ad should solve
3. the objective (what is the ad suppose to be/represent?)

AIDA

• Attention
• Interest
• Desire
• Action

Streamline/copy platform

Notes 10-21-14 ADVERTISING

Chapter 10

You need to spend money to make money.

$4 million for a 30 second Super Bowl commercial 

$2 million for 30 second commercial during Friend's commercial 

Advertising is a vital link in our economy. It is as much about persuasion as it is about info.

Two concepts: to persuade and motivate (must be together) 

Advertising is much like other media writing:

• Process info and format for given media 
• Conduct research 
• Decide what info to use, to leave out
• Subject to many editors (not least of what is client)

Make sure you listen to what your client really wants (detail)

Understand The Product 

What about the product may appeal to users?

• Product: anything the advertising is designed to promote 

Take into consideration:

• What the products does and how it does it: Go Pros
• Physical characteristics (WV Beetle)
• History of product: credibility; sometimes, as campaign designed to change consumer thinking about a company
• Who makes product: brand loyalty (What is the competition?)
• Brand
• Price
• Competition

 

Christians & Brands

In Isaiah 46:5, God asks the Israelites, "To whom will you compare Me? Who is my equal?" At this time, the Jews were struggling with idol worship; even in this day and age, we as a society struggle with idol worship as well. Many Christians will make the excuses of "well I'm not bowing down to it" or "calling it a god". While this may be true, anything we put before God is an idol in our lives.

As a Christian in the field of persuasion, we must be very careful about our branding loyalties and who we are loyal to. I believe it is okay for believers to be faithful to a brand name or company as long as it does not become idolatry. What I mean by this is putting more time and thought into brands or a company than God himself. If we begin to define ourselves by brand names instead of who we are in Jesus, we are practicing idolatry just like the Israelites.

As a Christian heading into the field of persuasion, I have to be very careful in who or what I support. I should not participate in anything against my beliefs or promote something immoral or meaningless. If my boss asked me to create a magazine spread glorifying pornography, I would have to refuse because I should not support sexual immorality. It is okay to say "no" as a Christian.

Because words have the power to produce change, our duty is to use our field of advertising and persuasion to steer our audience towards products or ideas that are helpful, of good quality, and moral. Martin Luther said, "The Christian shoemaker does his Christian duty not by putting tiny crosses on shoes, but by making good shoes, because God is interested in good craftsmanship." I believe God would like for us to do the same in our field of expertise so we may be a good example of Christ to those around us.

WC: 330

The Persuaders

The documentary "The Persuaders" was extremely useful and gave the class a look into the real world of marketing. I found the most important part was getting feedback or opinions from consumers. Surveying customers and groups of people to meet their needs is vitally important for a company's success. Evaluating customers is useful to a company because:

• it helps the company understanding what the customer wants
• helps to configure the average budget of a consumer
• delivers a product/service that people will actually use or buy

Song Airlines lasted from 2003 until 2006. It was Delta's attempt at a low cost air craft carrier. The company had a specific target audience (young, hip women) and upgraded their flights to be not only entertaining, but comfortable and enjoyable. Song went out and surveyed a variety of consumers, asking about their needs, what they expect out of an air carrier, and what they as a company could do to make them book a flight with Song. The company even went as far as to promote the women's favorite name brand designers.

Delta's investment of a new airline ultimately failed, upping their spending and putting them into debt. Delta wanted to comeback from going bankrupt by merging Song back into their regular flights. Many people have forgotten about Song or have never heard of the airline.

Although surveying the public is one of the most important parts of marketing, it will not guarantee success in business. All business is risky business, but a company must take chances to further expand their success. Delta is still one of the most successful airlines, despite the Son setback. I believe Delta learned from their mistakes, which can be helpful in not only their business, but other businesses as well.

CNR

Amanda Bynes DUI Arrest

28 year old Amanda Bynes was arrested on Sunday, September 28, due to suspicion of driving under the influence of drugs. Bynes, currently on probation, was released that afternoon, making a $15,000 bail. Her court date is set for Oct. 23. 

current

Michael Phelps Arrested In Baltimore 

18-time gold medalist Michael Phelps was arrested Tuesday, September 30, for his second DUI. Phelps' BAC was reported to be twice the legal limit; he was charged with a DUI, excessive speeding, and crossing over double lane line dividers. Phelps took to Twitter to explain himself. 
current

Husain Abdullah's "Unsportsmanlike Conduct"

Kansas City Chiefs player Husain Abdullah scored big time on Monday, September 29, making a touchdown in the fourth quarter. Directly after his touch down, the devout Muslim bowed to the ground, giving thanks to Allah; the NFL penalized him with "unsportsmanlike conduct" and a 15 yard penalty. Players are prohibited from engaging in prolonged or excessive celebrations while on the ground.

current
bizarre